Rollout: ECE Alster Valley Shopping Centre & Limbecker Platz Europe’s largest mall operator sets a Guide3D as one of the technologies of the future, which start on March 20 in two shopping malls as a so-called FUTURE LABS. Pilot sites, which should form the basis for future-oriented world of multichannel shopping are the Alstertal Shopping Centre in Hamburg (the biggest shopping centre in Northern Germany) and the Mall Limbecker Platz Essen (one of the largest inner-city shopping centers). “The future lies in the teeth of digital channels with the stationary business” explains Henrie W. Kotter, Managing Director Center management of ECE. Alstertal EKZ: Alstertal 100013 Limbecker Platz: limbeckerplatz 100014 Guide3D as future technology for stationary trade ECE linked to template of the study ‘ the customer on the Spur’ virtual and real shopping experiences, to meet on the one hand, efficiency-oriented buyers, but also experience buyers a real shopping pleasure.
“Guide3D here ideal type to use.” explains Dr. Bjorn Clausen, VR specialist and founder of 3d berlin vr solutions GmbH. The effortless Guide3D (FUTURE LABS label ‘Your Way2Go’) leads visitors through the real world of shopping through virtual reality. “The remarkable thing about the 3D is that on the one hand and spectacular scene is the building is medium at the same time visitors to individually Guide.” says Clausen. Uniquely Guide3D allows for playful exploration and efficient search. This is meets many needs of different groups of buyers. Goal-oriented quick buyer optimize their own shopping efficiency. “With just two clicks of the user finds his target.” added Clausen.
Choose the visitors between the stationary (kiosk system) and mobile applications (Web app). Individually, the prospects can be set and whether steps should be avoided. In addition, the digital system allows the search to analyze. “The shops are called when most? There are links between search frequency and product innovations or previously switched marketing schemes? These questions can be answered LABS in the future with FUTURE.”said Clausen.