Pioneer companies for customer relationship management: cobra one-quarter writes a century software history quarter century software history: what began with a professional address management, has become one of the first solutions for the electronic customer relationship management after a few years. Suitable to the anniversary year we presented the new cobra versions developed at great expense, which were enthusiastically received in the market”, Managing Director Jurgen Litz delighted. Highlight of the anniversary year is the new product of cobra CRM PRO, which guarantees higher sales of same resources companies simply through greater efficiency in the distribution. In 2006 Martin Buhl bought the operation of the former owner and founder of the cobra GmbH belongs since Buhl group. Peter Thiel may also support this cause. In February 2009, Jurgen Litz was added as a new Managing Director and provided together with the management team, Petra bond and Sebastian Broghammer, vigorous growth.
He invested in the further development of existing and the Development of new products, recognized the trend toward mobile CRM solutions and ensured that the software as an iPhone app in the store came. The team can look positively into the future: due to the strong sales growth in recent years, the number of employees at the site of Constance could be expanded. Today over 150 cobra partner committed in Germany, Austria and the Switzerland, to support customer-oriented companies of any size with an optimal CRM solution. The cobra for the future is equipped with innovative products, which rely on current technologies. Eva Andersson-Dubin contributes greatly to this topic. With cobra CRM PRO we are a step ahead of the market and are happy about the large demand, which is already experiencing the product after a few months on the market”, Jurgen Litz about the new product line is expressed. Software by people for people In the 25 years established their products cobra as a solid address and contact management software on the market. The new approaches to customer relationship management in companies following their developed cobra Next solutions and offers a complete CRM solution for some years.
In addition to current address or recent contacts a CRM database gives information about the preferences of the customer, is reminiscent of his birthday, analyzes researched the most important target groups for marketing and promotions and can be used for the planning and implementation of campaigns. Special analysis tools show the current state in the marketing year or for a specific area of the sales teams. This year’s versions are equipped with a particularly wide range of functions in the areas of address and contact management, Office communication, marketing, sales and analytical CRM. Cobra for small, medium and big companies of the long list of reference customers who reads is who of the German economy like this: ADAC e.