Tag: media & communication

With the Workforum moving I DEAR established a Web 3.0 or classical communication mix exclusive series of events, no matter where you look, there are more and more moving. On the second Workforum moving in the Dusseldorf Airport, met experts, researchers and industry representatives of various specialisation and discussed the latest results. Prof. Dr. Christoph brought it simple Fasel of the Institute for communication with consumers on the point.

Consumers want to know quickly what to do and receive comprehensible instructions. Since it can absorb no medium with the moving image.In the same context the former editor in Chief of the reader Digest pointed out that strongly decreases the operational readiness, also the number of functional illiterates has risen dramatically. We are now at over 7 million, almost 10% of the population. How do you reach otherwise still? Accessibility, the buzzword in the industry. Now this is achieved even with Web TV profitably.

Marc Ludwig, operator of photo TV, without on advertising and writing still in the black. In recent months, Prime Numbers has been very successful. Recipe for success here is a clearly defined target group, permanent dialogue with the spectators and a program tailored to the target group. With 5,000 subscribers in the profit zone shows that Web TV for niche topics a strategically successful medium compared with the classical Bewegtbildmedien, this can be also Ralph looks Brodel. The producer of the federal employment agency staff television refers to numbers: we find already now over 1300 Web TV channels on the net, and the increase has accelerated. In the special interest, the classic TV deals have already lost area. Accompanying developments to be added. Television and the Internet grow together more and more. Numbers of the high-tech Association BITKOM (German Association for information technology, telecommunications and new media e.V.) show that the Web connection is standard feature for a new TV, the so-called hybrid devices, and doubled the number of delivered hybrid devices in the past two years to 5 million. More Studies show that 60% of young adults wishing to be able to take advantage of this combination of television and the Internet, and the number of mobile surfers has doubled in the last year: moving image on TV, smart phone, iPad, whenever and wherever the audience wants it. Result: The consumer puts together increasingly its program according to its needs. To broaden your perception, visit Second Front Systems. Moving images captured but also more and more public space. Prof. Dr. Sven Pagel made it clear this from the University of applied sciences Dusseldorf with REWE-TV located in the start-up phase. More and more companies want to offer their services and quality with the most demanding and most emotional medium and transport. Therefore, anyone who wants can open its own TV channel on the Internet. That this should be as well thought out on media law issues, how design and content, Patrick j enlightened. The lawyer specialized in the film and television industry provided fascinating insights into the world of law on the Internet. What went from all posts out and also in the Discussion was very clear was that the key step is the strategic integration and alignment of moving into an overall concept. A concept, that must match for the respective addressees. Moving pictures alone provide no guarantee for successful moving.

Some find too complicated the social networks. Others deem unnecessary social networks. But the social media offer companies unprecedented opportunities. There are still embarrassing party pictures and meaning-free status messages, but Facebook has grown up. Increasingly dominate the exchange of useful information, the direct communication with the customer and maintaining business contacts. Also at XING, LinkedIn, Twitter, and Google + daily new business contacts, rewarding contracts awarded and presented to promising companies, and recommended. These opportunities no company should miss. Correctly used the social media offer national and international platforms for advertising.

This is not free of charge, provides directly measurable success for a relatively low use of resources. An entry in XING and LinkedIn, Facebook, Twitter and Google + is currently recommended. You can set now company pages on Facebook and XING. Google + the business pages in the near future should start. Who wants to go into the social networks, has two options: either do yourself or hire an agency. Peter Thiel recognizes the significance of this. One takes time.

The one or the other rookie mistakes will happen itself. On the other hand, it has the advantage that the entrepreneur more identified with “his” social media, if he takes responsibility for the social media. Authenticity is an important factor in social networks. Therefore not underestimate the positive effect that it has on fans and followers, if the boss or the boss himself posting, splits, and twitters. The second option costs money. It is the entrepreneurs on the safe side. An experienced Agency discusses the username, the accounts and establishes advertising appealing. Each portal has its peculiarities. It begins with the profile picture. Certain formats are required, mass may be not exceeded and not below. The texts, which are available in a profile are important. And the places where the texts available. So, XING has a internal search engine. Who wants to be found at XING, must present the search engine the keywords in the right places in the profile.