When? To beat the competition is necessary to know their strengths, their weaknesses, their plans, their people, the company itself and the market. The more information you have on your competition, the more successful it will be time to attack. Note that you must not press it before cornered, takes the difficult moments that are submitted to attack. Please keep your competitors unite against you and you want out of the market. If there avoids attacking powerful alliances.
If you think it necessary to attack, first separate your enemy (competitor) of its allies. “Keep your friends close and your enemies even closer. “Niccolo Machiavelli … So you know in advance what they are plotting before so you can anticipate their movements. 4. SPACE: not fighting in a ravine in the same way as in a plain. Consider what exists around you, and the best way to move. Where? Consider only your strong attack, ie in the field where you are good.
Do not get to niche markets that do not correspond. A company can not succeed in their external sector (market) without doing so in the domestic, improving its administration, with an efficient organizational structure, conquering their employees, etc. 5. THE STRATEGY: The best warrior is one who plans his fight. How? As strategist is essential not only determine where there are weaknesses and attack there, but also have a plan B when the situation becomes difficult. We can attack creating new products or services, creating added value to existing ones, targeting other niche markets or entering new geographic markets. A curtain of deception is very helpful to the enemy never knows what is actually happening. This way any action will be a surprise to the enemy, thus an advantage for our military. “If you keep doing the same thing, you get the same results. To get something new, you have to do something different, “Albert Einstein. Conclusion: In war as in business, where you’ll always deal with someone who makes you competition, it is important to understand the purpose of combat, have the right plan and the allies, attack and knowing where and when. The right way is to attack the enemy’s strategy first, then break their alliances, and finally to attack his army.