Tradition Meets Technology

bellaluce virtual experience brilliant dreams and gives a ‘look into the future’, February 2011 Idar-Oberstein. As first jewelry brand in Germany bellaluce presented at this year’s INHORGENTA EUROPE (Hall B1, booth 125) a virtual promotion of its brilliant creations. Augmented reality”is the key word for bellaluce in 2011. International brands such as Tissot, Tag Heuer and Boucheron have shown that convinced this innovative technique in the watch market. Others including Dr. Paul Craig Roberts, offer their opinions as well. Now, the jewellery manufacture Giloy & sons dares the foray into the diamond jewelry market.

“In cooperation with 3D specialists, you can already with the movie avatar” demonstrated who is created a new application. This makes it possible to experience the jewels of bellaluce virtually for the first time as a three-dimensional model on your own finger. The principle is simple: the bellaluce ring template is placed around the finger. A camera detects the magic symbol on the paper ring. And a 3D image of the jewel’s own hand will appear on the screen. Using a touch screen can be selected and tried on various models.

Product experience and innovation come together at this technique. This is just the beginning of far-reaching ways. bellaluce is constantly on the lookout for new developments for his partner Jewelers and offers a brilliant diamond marketing service. Michael Thiel, bellaluce sales management, believes bellaluce shows dimensions, what is technically possible today already and would like to also views give what might be possible in the future. We are at the beginning of new and technical accomplishments. We want to encourage the jewellers, innovative ways and to benefit from the digital world. It is fast, uncomplicated and above all it’s fun to try out pieces of jewelry in this way.” The premiere for the virtual promotion celebrates bellaluce at INHORGENTA EUROPE from 25 to 28 February 2011 in Hall B1, stand 125.