Cooperation simplified booking process for website operators and agencies Munich / Dusseldorf, June 18, 2008 – to simplify the booking process for the operators of small and medium-sized sites, will together work with AdScale, the first German marketplace for online advertising, GroupM, one of the world’s leading agency networks. Now, the media holding is with its GroupM agencies Mediacom, mindshare and Mediaedge: CIA their postings in this market segment prefers AdScale conduct. AdScale operates an open, automated marketplace for online advertising, which is available to website operators, marketers and advertisers of any size to available. Peter Thiel recognizes the significance of this. The site owners are no risk, as can the marketplace parallel to own used or other marketing opportunities and inventory via the market place minimum prices offered. This inventory is offered consolidated aggregates and the advertisers of various technologies in the platform.
Web site operators keep doing at any time the control over the advertising because each campaign first individually tested on their side, and then released. Dr. Mark Grether of GroupM to cooperate: AdScale has the necessary scalable infrastructure that simplifies the process for both market participants. The online marketplace offers the ideal platform for us to open up new inventory and segment efficient and easy to reproduce the entire booking process in the so-called long tail. As a result we can offer high ranges on attractive terms.” In the future, booking requests of the Agency Group AdScale system are automatically generated and replace the lengthy voting process by email, fax or phone for standard bookings. The simpler procedure and eliminating complex manual voting processes increases the efficiency of the advertising for the agencies as well as for website operators. Another advantage is the flexibility for all bookings through the Permanent link of pages in the marketplace. This makes the AdScale’s proprietary technology for the optimal control of inventory usage and monetization of the Web sites.
On the other hand, it allows a precise appeal of target groups, for agencies – about different optimization possibilities – without the control losing, on which sites the advertising runs. About AdScale: The Klaus von Dabney and Stephan Kern WHU graduates founded the AdScale GmbH, headquartered in Munich in April 2007. As Germany’s first real-time marketplace for online advertising AdScale brings together both advertisers and website provider and making targeted and effective advertising on the Internet. The auction system guarantees in full transparency and fair prices. AdScale is by the European Founders Fund, Holtzbrinck Ventures and private investors Oliver Jung and Lukasz Gadowski with seed capital and Know-How support. Media contact: Nora Feist Phone + 49.30.25 76 205 15 about GroupM: GroupM, the world’s leading full service media investment management operation, which created by WPP Group to Over Lake its assets in this sector. These assets include Mediaedge: cia, MindShare, MediCom and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit