Good Events

Well good events which, however, have its counterpart, very, very bad. For example, is good, very good, that the coverage of the health care system has increased and in some municipalities having either high rates. But it is bad, very bad that there is even a Colombian citizen who does not have who will give you medical care when it is affected by a bad of health. It is good, very good that kidnapping figures have decreased, but it is bad, very bad there are still thousands of kidnapped people, among them some of whom nobody remembers because they are not exchangeable military on an eventual humanitarian agreement and are abducted not only by the insensitivity of his captors but ignominious oblivion force and the dark shadow of anonymity. And very. But too bad that also has a single, albeit a single victim of the most unfortunate of all elements of the armed conflict.

Good, very good, that fall, although no one creates it or feel it, unemployment rates. Bad, very bad, there are still millions of countrymen for whom poverty is the only real alternative and begging is the only way to survive. Good, very good that it has increased coverage in public education and more children to attend classes. But bad, very bad that continued overcrowding, scarcity of media and teaching resources and quality questioned by the results. Well, very good that a greater number of people have cell phones and Internet access.

Bad, very bad, on the other hand, family communication follow deteriorated. The parents little talk with their children and a greater number of households see their stability threatened by lack of a little, albeit a little time dedicated to communication. Good, very good technology is in the hands of one increasingly larger number of people. Bad, very bad, however, that youth and a good part of the population, have turned their backs on the book, the best invention of all time. Good, very good, allow women to make autonomous and wise decisions about her own body. Bad, very bad that such decisions be contrary to life in the case of the existence a small body whose heart beats in the womb. BY: ALEJANDRO TERESA MART?NEZ Alejandro Rutto Martinez is a writer and journalist italo-colombiano who also teaches in several universities. He is the author of four books on ethics and leadership and is contained in three anthologies of Colombian authors. Contact to the cel. 300 8055526 or email. Please read their writings in MAICAO to D?A page in which you will find writings, chronicles and beautiful parts of the Colombian literature.


To the foregoing, can be added, that to be able to face those challenges, definitely, management must update their knowledge, administrative tools according to the requirements of the present so that you can face it successfully, so, it is necessary to count with the support of national universities, its schools of administration, their graduate degrees in this discipline and upgrade their knowledge according to the demands of the present, reformulate the Administrator profile that you have, which leaves a lot to say on gaps in knowledge that have not been considered according to the dynamics of the changes, challenges, technology, that the present demands and to ensure competitiveness. Be taken into account, which cannot be achieved a great success in the leadership profile, if the administrator is not energetic, eager to take on challenges, responsibilities and determined, capable of conveying the willingness to carry out the things to the profitable end and not to be able to exercise the determination and the good judgment of controlling emotions when they are subjected to pressures. There is that olviar, which the leaders not only control and direct his followers, but in a very real sense, also embody the most significant characteristics of their groups. If you intend to be a good manager in the present, we must accept followers, motivate them.

Field Marketing

Which strategy globally is still to achieve the objectives for the customer? It is based between fundamental axes do not never get away from the objective we pursue and is that the client generates business. Find professional profiles more suited to action either actors, hostesses, commercial, telemarketing, etc and finally, technology, i.e., tools are necessary to be able to collect the data and results of the action to become strategic knowledge what Aplus Field Marketing methodology for putting up a Field Marketing campaign? First, the collection of the customer briefing, then actions are presented from the creative point of view, are often raise multiple creatives, once accepted any passed to production, which involves selection of the necessary human resources, training them, implementation or coordination with the points of sale or approval of the campaign with large surfaces, permissions if it is a street action marketing, etc. Commissioning and daily monitoring by supervisors and Campoamor on the outcome of the campaign. Does the role of human resources in any campaign that is designed? Basic our goal it is to make us partakers of Field Marketing as a tool of communication which is responsible for transmitting the messages of marks face to face, i.e., through people, to consumers at the point of sale. Human resources are our main advertising medium by which we are going to move our clients goals, and most importantly have all the possible professional profiles. What makes us different to Aplus Field Marketing from others is that there are temporary work that can get developers/s but will not speak in a marketing message people, hostesses companies offer hours provide you just that profile, the task force only commercial, etc. We cover all professional profiles do actions of communication face-to-face are conducted primarily? We are carrying out actions of Field Marketing for many brands such as Canon, MINI, Sage, Lilly laboratories, etc.