Take Advantage




Repeatedly we talked about the importance of proper selection of keywords and its effect on our efforts to achieve better positioning in search engines. One of the online more interesting tools to achieve maximum efficiency in the choice of keywords is Google, which proposes to its product Adwords, SKTool (#). Let’s review the functions of the new version of this tool and see how the same Google undertakes to give us all the elements necessary for positioning in the first places. It is only a question of understanding them. In principle, is convenient to log in to enter the SKTool. Otherwise we will find spam traps that will only make us lose time. It is possible to login with a Google account. Once on the home page we are going to the tab of tools and reports.

There are two fields to complete. The first is the key word or phrase and the second is the web site. For those who just give their first steps with this tool should start with a single word or phrase the key for the time to appreciate the quality of the result offered by Google. We then complete with the information relevant to our own page. We see that we have the option to click on show only ideas directly related to search terms.

Choosing this option Google will return us the results available to all possible keyword variations, which will give us a much broader result. We can also select the location desired (e.g. only Spain or Spain and Latin America) as well as the language. Then click on search and obtain all the necessary information instantly to the most effective selection of key words. Google then presents the results sorted in a table. The first column is the key words that Google will not suggest from which we entered. The second column is the competition, which tells us the degree of relationship that has that term with the content of our web site. How much taller the competition more difficult will be to get a TOP10 position for our page. The third column brings us the global monthly searches. This column along with the next, reflecting local monthly searches, is of utmost importance because it will give us the degree of effectiveness of each of the words or phrases (KEI or Keyword Effectiveness Index). For example, it is not the same first position to a term that only has 480 global monthly searches that for another term that has more than 300,000. Certainly the words that we will generate more traffic will be those with greatest number of monthly searches, either global or local. With all these words are also the most difficult position, since the competition is greater. The last column returns us local search trends i.e. evolution in the number of searches that each term is taking over a certain period of time. This can tell us, for example, there are terms that are becoming more sought after, while others are falling into oblivion. Finally we can export this table in various formats, to be able to analyze it with greater precision, for example from an Excel worksheet.