This sector decreased their turnover by 14.2% compared to 2008. However, the predictions for the coming years are highly favorable. The arrival of new devices, as well as the increased use and coverage of fixed and mobile broadband, will have a very positive impact in the video game market and will strongly boost this activity, especially in its online aspect. Thus, according to data from the sector itself, during the first quarter of 2010 the video game market increased 10% over the same period of the previous year. Music the music in digital format 93 million euros turnover in 2009, representing 24% of the total market. The unstoppable digitization of music has led to the emergence and consolidation of business with distribution through Internet models. Also found the potential that have social networks as a vehicle of musical diffusion and the need to exploit these channels to reach consumers.
More than 130,000 concerts were held in Spain during 2009, continuing the trend of previous years and confirming the strength of this format of income within the music market. Around these events generate numerous benefits for the sector: inputs, relay, recordings, sponsorship, merchandising or DVD. Film, video, television and radio, cinema and digital video amounted to 2,337 million euros in 2009 and now account for 57.2% of the total sector. Digital TV, for its part, grows in 2009 31% to 3.265 million euros, 72% of the total of the audiovisual sector. The IP TV Subscribers share rose 13 per cent in 2009, achieving a turnover of 188 million euros.
The development of DTT has supposed an authentic revulsive for the creation and distribution of digital contents sector. DTT coverage was 98.8% of the population in April 2010. Publications of books electronic edition has been very prominent throughout 2009, with an output of 13,250 digital books, hogging 12% of the all of the sub-sector and an increase of 150% in the past four years.
Digital publications reached a turnover of 896 million euros in 2009. Provides a strong impetus in the market of online publications. New devices such as tablets or smartphones, along with the advancement of mobile broadband, portend a strong growth of reading online or digital that will progressively replacing traditional media. Advertising online ad spend to digital format transformation is evident. Online ad spend increased 7.2% with 654 million euros in 2009, while the conventional advertising suffered a decline of 15%. Insertions of search engines are positioned as the advertising format online with greater impact on the sector and the mobile advertising model is configured as a real alternative thanks to the development of new applications for next-generation terminals. Also is studying the evolution of the blogosphere in Spain. More than 2 million Spaniards have an own blog, 2.8 million written usually in other blogs and read them more than 7 million.
These figures confirm the importance that is becoming the blog as an alternative means of dissemination and the necessity of having the account its impact on traditional media. Consumption of digital content in all the sectors analysed is seen as continuing the revolution in the way of consuming content. The transition to digital is already an undeniable reality which is confirmed in all subsectors of industry content and audiovisual services. Music is the most widespread digital content in Spain, with 84,8% of the population consuming music in digital format and a 41.6% via the Internet. Nearly 50% of the readers of the press make it online. The digital book presents a penetration rate still very low but with high expectations for growth in the short term.
Avanza2 plan this meeting point of reference for the digital world is produced with view to the implementation of the Plan Avanza 2, approved for 2011-2015. This initiative combines the momentum of digital public services with the impulse of the Spanish industry related to the production, management and distribution of digital contents that foster the use of ICT and accelerate the development of the knowledge society. Through the Avanza2 Plan, Spain seeks to centralize the economic model in leadership in research and communication technologies supporting the creation and development of innovative digital content and quality. The Plan will focus on the impulse of the sector of digital content, as a sector of the future for the Spanish economy. According to analysts of the sector, ICT will be converted in 2025 in the second sector more added value will bring to the economy of our country, with digital content as one of the fastest growing activities.