Physiological basis of occurrence of these reflexes are the temporal relationships between the foci of excitation, each of which represents a set of temporary ties, the excitement which creates a mental image of the previously perceived object – an image representation. Yes, it's usually a conditioned reflex can not be named, it is a conditioned reflex to a new qualitative level phylogeny nervous system, it is a reflex that creates the possibility of 'educational knowledge, catching the normal context of things' (3). Development of a method of thinking through association by similarity engenders a process of psychological analysis and synthesis, which in comparison with each other series of mental images that reflect a similar relationship of the individual with similar objects in order to meet the needs of the individual by means of certain properties inherent to all these objects, there is a formation of a generalized image of the class relationships. And this generalized image reflects a common part of all these relationships, namely, the relationship of the individual with a property inherent all these objects. That is, there is a mental separation of the properties inherent in a number of objects from these particular sites and association of these objects, relatively isolated in the process of analyzing the properties of a certain class of objects. In the initial period of development of this process, property, separated from a number of specific sites is still not separated from interacting with the individual. That is, there is a generalized image way the class of objects with which an individual interacts, and the way the individual class links with similar sites. .
This procedure, as already mentioned, does not give the increment of knowledge, but serves rather as a system of identification "friend or foe" only if the normal procedure communication, it is not all her time and space, everything is essentially the opposite. Each subject of mass communication remains of their stamps and cliches, and if they become part of the experience communicates subject, then there is non-reflexive, but only as an additional part in the mechanism of identification. Such a process of accumulation of certain stamps, on the one hand, and predzadannye their sets, on the other – form the field of communication without borders, where anyone can become a full party to it, because these "new" stamps and cliches are treated as part of the overall system and rely on outside the mechanism of its maintenance. Communication without boundaries, in turn, supported by powerful structures of the mass media, popular culture, and you can select another element such as fashion. Like any culture, mass culture serves two basic functions: protecting and reproducing. However, it has the features of their implementation: playback of popular culture, among other things, is to standardize the cultural product. Of course, this is normal, because all cultures are developed, forming some Canons are not important, behavior, or art. Unlike the same popular culture that, to overcome the inevitable release into the next phase, the transmutation, it sublimates trnasmutatsionnye processes of cultural artifacts and phenomena in the form of simulacra, leaving the same phenomenon deeply in the thickness of its own phenomenal body. .
What awaits mankind in the future? As we live through ten, hundred, a thousand years? Will we exist at all? A man more accustomed to analyze the past than to think about the future … Futurology – the science of the future, the science of the future … This is not a fairy tale and not a religion. Predictions based on science, logic and feelings are very important for the survival of humanity … So, we do not always (almost never) do not believe in what happens to us or will occur. In other words, when we remember a ten – twenty years ago, touched our past attitude. Very often I hear from people the following words: ‘… If I said: what will happen to me in ten years – would never have believed …’.
Twenty years ago we did not know what a cell phone, laptop, player, digital libraries … Technical progress, computerization, virtualization is rapidly broke into our daily lives. Young people themselves have and are not without perebiraniya keys on the phone, sending sms-ki, without the Internet, which has a need for a “chat” and to spend time on social networks … What’s next? Building on the achievements of science and technology, man seeks to improve the big things and make them small and compact, slow – fast, weak – powerful.